Craig H`s Blog Site

If you are a business owner or marketing executive in a business, I’m sure it’s old news to you that a major shift in the buying habits of people began in the late 90′s and now involves an estimated 83% of the population. Yep, According to the Kelsey Group, 83% of the populations now first search online before buying their products or services. For many businesses local internet marketing has become a primary for generating revenue. However, most business have missed an incredible opportunity with internet marketing that has been staring them right in the face.If your business’s market is local in nature and its survival is dependent on conventional advertising, this spells bad news. Simply put, most people research what they want on the internet before they buy. If a company has adequate exposure on the front page of Google, and provides the information they are looking for,, that company just acquired a very hot lead.Why the big shift to the internet?People now shop the internet because they can find out so much more internet marketing business online. However, it goes further than that. They gravitate to the businesses online that offer the best and most information relating to their need. They view businesses that do this as the authority on the subject and are much more likely to buy from them.One website will not give your business the exposure it needsIf you only have one website that is poorly placed on the internet it will not bring any traffic of consequence. In many cases, even a website well placed on the front page of Google will not drive the traffic you need if you are targeting a local market. It of course depends to a large extent on how much search volume there is for the keywords being used in their internet marketing campaign.Pay Per Click Campaigns Miss 80% Of TrafficIf you are relying on Pay Per Click ads to promote your business on the internet, you’re missing about 80% of the traffic. Google’s statistics show that about 70% to 85% of the traffic will click on the natural search ads and Google Local search results. It varies between these two percentages depending on the type of business you are in. Why is this? Because potential customers need information before they are sold. That’s the beauty of the internet.Your Company Must Have High Visibility, Authority and Dominate Local Natural SearchCustomers are looking for the company that comes across as the authority in the market they are searching, and can give the valuable information they desire. Because of the competition online, just having a nice website on the front page of Google is not enough anymore.